Knowledge Library
Photography & videography studio glossary
The words used to move an enquiry from first contact to final delivery.
- Studio workspace
- A shared place for organizing enquiries, clients, bookings, payment records and delivery information.
- CRM
- A system for organizing prospective and existing clients, follow-ups and booking information. KLOUZ uses some CRM ideas but is positioned as a broader studio workspace.
- Studio lead
- An enquiry from someone who may book a photo or video service.
- Qualified lead
- An enquiry whose date, requirements, location and budget fit what the studio can offer.
- Lead pipeline
- The stages an enquiry passes through as the studio responds, follows up and confirms or closes it.
- Booking advance
- An initial payment recorded against the agreed booking value. Refund and cancellation terms should be agreed separately.
- Outstanding balance
- The agreed amount still unpaid after payments and any agreed adjustments are recorded.
- Client brief
- The shared record of requirements, contacts, schedule, deliverables and special instructions for a booking.
- Editing deadline
- The agreed date for an editing milestone, which may be different from the final client delivery date.
- Album approval
- The client's confirmation that the album layout is ready for the agreed next step, usually printing.
- Final delivery
- The handover of the agreed files or physical products, with access instructions and a completion record.